Productive Disruption With Amelia Christie-Miller

Productive Disruption With Amelia Christie-Miller

Pullman Voices, created with Monocle, is more than a podcast, it’s a space where ideas spark, evolve, and challenge the norm. Through bold conversations, we highlight voices shaping culture and pushing boundaries.

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“I believe that brands have the power to change how people behave. I have always found that inspiring.”

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Former chef Amelia Christie-Miller has long been obsessed with brands that have the power to shape consumer behaviour. In 2021 she created Bold Bean Co to change the perception of beans, encouraging people to see them as more than a mere pantry ingredient. In this conversation with Monocle’s Tom Edwards, Christie-Miller discusses how she disrupted the food industry by shifting age-old narratives, through everything from her product and marketing strategy to workplace culture, and converted fatigued consumers into loyal customers.

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